Across the many empirical tests of tam, perceived usefulness has consistently been a strong determinant of usage intentions, with standardized. Tam replaces many of tras attitude measures with the two technology acceptance measures ease of use, and usefulness. The application of the technology acceptance model under. The attitude determines the behaviour which in turn influences the actual acceptance. Technology acceptance model wikipedia, the free encyclopedia. The aim of the tam was to explain theoretically the determinants factors of acceptance of computer and be efficient to make explanation for wide range of users behaviors. The proposed research model is an extension of the conventional tam model. Technology acceptance model an overview sciencedirect. Thus, the primary purpose of our research is to examine factors that influence individual auditor acceptance of caats. The goal of tam is to provide an explanation of the. Doctoral dissertation, sloan school of management, massachusetts institute of technology. Overview of information literacy il the concept of information literacy skills have been widely discussed by professional bodies such as the society.
Davis f1985 a technology acceptance model for empirically testing new end user information systems. Efforts to apply tam to health it date back to the late 1990s, beginning with studies by hong kong researchers testing the tam and, subsequently, different versions of tam and tpb, in a sample of 408 surveyed physicians with access to telemedicine it. In 1989, davis1989 proposed the technology acceptance modeltam to explain and predict users behaviour to use a technological innovation, specifically in user acceptance of an information technology. Boot, in handbook of the psychology of aging eighth edition, 2016. Current observations indicate that although tam is a highly cited model, researchers share mixed. The tam has been developed continuously since 1989. Peu is the extent to which a person believes that using a technology will be free of effort davis. Originally, tam was constructed to explain individuals adoption of electronic mail system in an. Pdf the technology acceptance model proposes that perceived ease of use and perceived usefulness predict the acceptance of information. Tam is originally an extension of theory reasoned actiontra. Understanding the evolution of technology acceptance model. Maureen sullivans phd dissertation an extension to the technology acceptance model tam was developed by venkatesh and davis that outlined perceived usefulness and usage intentions as it related to the processes of social influence and cognitive instrumental 1 venkatesh and davis reported that perceived usefulness. Using the technology acceptance model in understanding. Information systems research has developed several models to predict user acceptance of it.
A technology acceptance model for empirically testing new enduser information systems. The technology acceptance model tam suggests that the perceived usefulness pu and the perceived ease of use peou of an. Tam asserted that the actual use is related to individuals attitude towards using technology and the model identified two salient determinants of system use behaviour namely perceived usefulness pu and perceived ease of use peou davis, 1989. The proposed model contributes to the high volume of research on elearning in saudi arabia, and it will be used to measure academics behavioural intention for using an lms. As of december 2007, the social science citation index listed over 1,700 citations.
In technology acceptance model, both perceived usefulness and perceived ease of use could. Applying a modified technology acceptance model to. Technology acceptance model davis 1989 was the first model to mention psychological factors affecting technology acceptance and it was developed from theory of reasoned action tra by davis davis 1989. Technology acceptance model proposed by davis 1989 in the mis quarterly. Using a modified technology acceptance model to evaluate. Technology acceptance model, technology resistance, community informatics, information literacy.
The diagrammatic representation of the model proposed by davis in 1989 is given below. In this study, the technology acceptance model tam was used to guide the development of a scale. Tra and tam, both of which have strong behavioural elements, assume that when someone forms an intention to act, that they will. Unpublished doctoral dissertation, mit sloan school of mangement, cambridge,ma 7.
Technology acceptance model the technology acceptance model tam isan information systems theory that modelshow users come to accept a technology andhow they use that technology. Warshaw, 1989, technology acceptance model 2 tam2 venkatesh and davis 2000 and. Technology acceptance model 3 and a research agenda on. The measure first appeared in 1989, in an mis quarterly article by fred davis and in a coauthore.
Based on the theory of reasoned action, davis 1986 developed the technology acceptance model which deals more specifically with the prediction of the acceptability of an information system. The technology acceptance model tam is an information systems theory that models how. In other words, a consumer may confront with perceived risk. Extending the technology acceptance model to account for. From those theories and models, the most widely employed model of information technologies adoption and use is the technology acceptance model venkatesh and bala, 2008. Technology acceptance model davis, 1989 tam model which deals with perceptions as opposed to real usage, suggests that when users are presented with a new technology, two important factors influence their decision about how and when they will use it davis, 1989. The technology acceptance model ecommerce extension. A questionnaire, based on the technology acceptance model tam, was developed. The technology acceptance model tam the tam is an application of the theory of reasoned action, tailored to model an individuals acceptance of technology. The actual system use is the endpoint where we want everyone to be able to do with technology, so we have to form behavioral intention. The theoretical basis of the model was fishbein and ajzens 7 theory of reasoned action tra. Tam considers different attributes such as the user conditions, communities, and the user perception. The technology acceptance model tam davis, 1989 measures perceived usefulness and perceived ease of use as predictors of a users intent to use computer technology, and their actual usage on the job.
An individuals perception that using an it system will be free of effort, tam, tam2. Using the technology acceptance model to investigate. Perhaps most notable is the application of the technology acceptance model tam to. This paper provides a historical overview of the technology acceptance model tam by summarizing the evolution of tam, its key applications, extensions, limitations, and criticisms from a selective list of published articles on the model. Since games are entertainment oriented services, we use perceived ease of use peu to represent how much effort a user thinks is needed to play a game. Davis, 1989 has been one of the most influential models of technology acceptance, with two primary factors influencing an individuals intention to use new technology. In 10 years, tam has become wellestablished as a robust, powerful, and parsimonious model for predicting user acceptance. This study uses a recent technology acceptance model, the unified technology acceptance and.
This study is based on the technology acceptance model tam proposed by davis 1989 and which has been extended and applied to different information technologies, work environments, and endusers. View technology acceptance modeltam research papers on academia. Technology acceptance model tam, in which the core tam constructs. The technology acceptance model tam seems to be an appropriate model for understanding conceptual issues related to e portfolio use. Tam consistently explains about 40% of the variance in individuals intention to use an it and actual usage. Technology acceptance model, or tam, davis 1989 explained consumer behavior in adopting new technology and identified crucial factors, which affect users acceptance. In line with the main model, tam2, 11 and tam3 12 are developed and cited over 11924, and 2367 by scholars, respectively. Download limit exceeded you have exceeded your daily download allowance. Specifically, davis 1989 claims that the difficulties of using an is can offset the usefulness and benefits of the system, as well as affecting.
To examine the factors that could influence the decision of healthcare professionals to use a telemonitoring system. Pdf the technology acceptance model ecommerce extension. Technology acceptance model tam proposed by davis 1989 is. This is part 7 of a series of articles featuring edited portions of dr. We will briefly describe these models that have been advanced in the technology acceptance domain research. Acceptance of technological changes and job performance. Massachusetts institute of technology, sloan school of management, 1986. Extended technology acceptance model tam2 personality. An investigation of university student readiness towards m. Developing technology acceptance models for decision. Davis 1989 developed and validated better measures through tam for predicting and explaining technology use. Two hundred and thirtyfour questionnaires were distributed. Perceived usefulness,perceived ease of use, and user acceptance of information technology,mis quaterly,3,47587 6. Pdf a technology acceptance model for empirically testing new.
The model also goes on to say that the perceived usefulness will also influence the behavioral intention to use. Past, present, and future article pdf available in communications of the association for information systems 1250 january 2003 with 33,920 reads. Please feel free to make modifications to this site. Therefore, the hypotheses of beliefattitudeintentionbehaviour causal chain is also adopted in the context of social based mobile games. Technology acceptance model as a predictor of using information. Technology acceptance model as a predictor of using. An extended technology acceptance model for mobile social. The model was later extended and incorporated social influence factors, such as subjective norms, voluntariness and image venkatesh and davis 2000.
The application of technology acceptance model tam on. According to the claim of davis and his collegaues davis et al. The technology acceptance model tam is gaining popularity for. Reexamining the unified theory of acceptance and use of. A technology acceptance model for empirically testing new. Whereas definitions based on those of daviss original tam 39, 40 focused on. Auditor acceptance of computerassisted audit techniques. Journal of organizational and end user computing, 161, 5972, janmar 2004 59. A critical assessment of potential measurement biases in the technology acceptance model. A panel of experts in technology assessment evaluated the face and content validity of the instrument. Perceived usefulness, perceived ease of use, and user acceptance of information. With the everincreasing development of technology and its integration into users private and professional life, a decision regarding its acceptance or rejection still remains an open question. Technology acceptance model has been developed by davis1989 is one of the most popular. Perceived ease of use as an indicator of technological acceptance davis 1989 defined perceived easeofuse as the degree to which a person believes that using a particular system.
Fishbein and ajzen, 1975 and technology acceptance model tam davis, 1989 to examine consumers purchase behavior on smartphone. Their findings were disappointing, and they asserted that tam was a poor fit for physician acceptance of health it, perhaps because of. The technology acceptance model tam was developed by davis 4 to explain computerusage behavior. General speaking, a consumer will feel difficult to make purchase decisions when she or he can not perceive the results after using a product. Tam was adapted from the theory of reasoned action tra. Maybe the most wellknown and widely accepted and cited model is the technology acceptance model tam. Methodology this study develops a research framework based on the extended technology acceptance model tam for health service purchase intention figure 1. An extended technology acceptance model by adam ducey a thesis submitted in partial fulfillment of the requirements for the degree of master of arts department of psychology college of arts and sciences university of south florida major professor. It was developed by fred davis and richard bagozzi bagozzi et al. As discussed above, the tam model originally proposed by davis 1989 contains two core elements, namely peou and pu. The goal of the tam is to explain the determinants of acceptance, across a wide range of technologies and users in a. Userfriendliness and user acceptance of eportfolio systems are two integral elements for su ccessful implementation, as users would become frustrated and simply abandon a confusing system jafari, 2004. Effectively integrating technology in the audit course. The purpose of this model is to predict the acceptability of a tool and to identify the modifications which must be brought to the system in order to make it acceptable to users.